Virtual Influencer Marketing: Reviewing the Tools Behind Digital Personas

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Meet Lil Miquela, Shudu, Imma, and Noonoouri, Instagram influencers with massive followings, brand deals, and a catch: they’re not real. Virtual influencers are now a permanent fixture in digital marketing, blurring the line between AI, branding, and storytelling. But what goes into creating and managing these digital personas? And more importantly, how are businesses using … Read more

The Role of AI in Personalized Learning and Education Tech

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Artificial Intelligence (AI) is not just transforming industries—it’s revolutionizing how we learn. In education technology (EdTech), AI has paved the way for personalized learning experiences, making education more inclusive, efficient, and effective. What is Personalized Learning? Personalized learning tailors educational content, pace, and learning paths to meet the unique needs of each student. This approach … Read more